Wafaa Debs became a beauty mogul at the young age of 25. After graduating from The Fashion Institute of Technology in New York, she headed home to Austin, TX with inspiration to take her merchandising background and passion for beauty to a new level. She faced many obstacles when trying to open her new beauty concept store, Beaux Visage, including numerous bank loan rejections. Bank officers in the 1990’s didn’t understand her retail vision. On her last attempt, she finally found a loan officer that recognized her determination and also saw the spark in her eye when she spoke about beauty. Importing niche beauty brands and developing a personalized sales technique that focused on mixing and matching brands to find clients the right products and shades won Wafaa rave reviews and a loyal following. Beaux Visage also garnered the attention of media publications like Town & Country, InStyledress and Austin Chronicle, and soon she was receiving email requests from all over the country.